Meet the Creative Director who's taught other creative professionals how to think strategically.

• As a faculty member of Atlanta's esteemed Portfolio Center, I've had the chance to help young art directors and copywriters develop the strategic communication skills that win over buyers.

• I've come across surprising insights by carefully observing how I myself look at, and respond to, marketing in the real world. It's an interesting exercise that reveals what catches the eye, what doesn't, and why so many well-intentioned marketing efforts miss their mark.

• My resulting approach is not just based on the principles of graphic design, but rather the principles of human persuasion, with strategy points that take the prospect step by step to the conclusion you want them to reach.

• Previously a Creative Director for Atlanta marketing agencies, I find that working independently for small businesses and other organizations lets me deliver more cost-effective impact from limited budgets. That flexibility also means faster turnarounds.

• While not a full-service marketing agency or consultancy, if you simply decide on the market and the media, I'll take it from there. I'll leverage your industry knowledge to create online and print communications that target the changing sensibilities of post-recession buyers.


Results? Glad you asked.

• Helped Gwinnett Federal Bank exceed lending goals by over 25% with The Wish Loan campaign, which was adapted to consumer, mortgage and business loans in newspaper ads, billboards, direct mail, and on-site posters.

• Developed introductory ads and mailers for the opening of the Lady Sportslife female-only health club, which generated $4000 a day, cash up front, months before the club was even open.

• Created the DeKalb Guest Book, a booklet of price-off coupons, plus a 64-page DeKalb Visitors Guide, to attract out-of-town visitors. The immediate response: 100 requests a day from ads in travel magazines.

• Designed a 24-page Guide to Corporate Security as a direct mail piece for Norred Corporate Security. In addition to numerous direct leads, extensive coverage of the guide in the trade media helped establish the company as an authority in their field.

Tom's Resume

Chat with Tom at 770-934-7861, or shoot an email to
Tom@TortoriciInc.com